Roberto Santiago is among the people who have risen to the top of the Brazilian financial ladder within a short span. Roberto did not have godfathers to help him make his way up, but his determination, discipline, and focus earned him his present position. Albeit he is mainly known for the successful investment in the mall industry, Roberto had no idea that one day he would engage in business. He had no knowledge or interest in the field until his success in the blog industry prompted him to invest his money. Roberto enrolled in the Pio Marxist College and later the University Center in Joao Pessoa and studied Business Administration, majoring in economics. He needed to wisely invest his resources instead of trying his luck without knowledge.
While Roberto was still in college, he invested in the Café Santa Rosa, which did fairly well in the Brazilian hotel industry. The cafe drew customers from a wide range of backgrounds since it catered for all diverse tastes and preferences. The excellence in the venture also attracted many people to the services. After successfully saving from this venture, Roberto started yet another company that dealt with cartonnage production. The company did extremely well and turned Roberto’s life around. In a recent interview, he says that the corporation had many customers who bought in large-scale, making the sales and profit levels very high. Since he was disciplined, he desisted from investing in his private life but kept the money till it was enough to buy the land on which Manaira Shopping Mall stands. Immediately after buying the land, he raised more capital to build the Manaira Shopping Mall, and within two years, it was launched.
Manaira Shopping Mall
Manaira Shopping Mall is described as the most modern mall in Brazil with its irresistible entertainment facilities. Roberto envisioned a building that would supply all the customers’ needs under one roof. At the same time, he wanted the building to have a fun and luxury feel that would make the customers enjoy their stay to the fullest. The above was achieved since the Manaira Shopping Mall supplies a wide variety of products under one roof. Key among the outlets in the venture are casinos, gaming zones, banks, colleges, theatres, food boutiques, spas, beauty points, warm and cold water swimming pools, pizza points among other facilities.
- Hard Work
Roberto says that hard work and determination are the secret to his success. He wakes up early daily, holds his devotion, and then starts working on his ventures. However, he adds that working smart is more important than working hard and urges CEOs to focus on working smart not working hard.
The second core value is discipline, which helps him save to invest in another venture instead of spending the money.