Omar Yunes is well-known as he is the franchisee of Sushi Itto. His efforts for the brand have paid off as he is the winner of the Best Franchisee of the World (BFW) award. He won this competition that was held in Florence, Italy. This was organized on 5th December. This is recognition of the efforts made by Omar Yunes to the brand that he represents.
Basically, Omar Yunes was just 21 years old when he became a franchisee of this Japanese food chain. Today he is the owner of 13 units of this franchise. These units are spread all over in Mexico City, besides Puebla along with Veracruz. In fact, this is nearly 10% of the total units which this brand has.
No wonder that Omar Yunes is feeling proud of this feat. He says that he is just a representative as this award actually belongs to the 400 employees working in these 13 units. They have managed the brand so well, and hence the award truly belongs to them. Due to these reasons and the brand which has led them to innovate, they have managed to win this highly coveted award.
This is the 2015 edition of this BFW award. It saw representation from 34 countries. These included Mexico, Portugal, besides Hungary and Brazil, along with France, Italy, as well as Argentina. All the franchisees were evaluated based on certain parameters. The main parameter was the effect that they had on the franchise network. The impact on the brand was not the main consideration here. The factors considered were the way in which it influenced the network, besides the contributions made through knowledge. Next were the kind and amount of savings that had been implemented. Other aspects included how motivated the employees were, besides the amount of invoice. Another factor being considered is the improvements to the business model that have been proposed and implemented.
Diego Elizarrarrás is the organizer of BFW Mexico. He says that Omar Yunes is the winner as he has been a highly important change factor in this kind of relationship between the franchise and the franchisee. Click here to know more.