Lori Senecal became the CEO of of CP+B in March of 2015. She manages the coordination of the firm’s nine international offices. CP+B, or Crispin Porter + Bogusky, is an advertising company founded in 1988 in Miami, Florida that currently has about 700 employees. They are headquartered in Boulder, Colorado but have offices all over the United States and the world. Prior to becoming CEO of CP+B, Lori was the President and CEO of MDC Partners Network. MDC Partners Network is a New York based marketing and holding company. Prior to her position as CEO of CP+B, Lori worked as a global chief innovation officer and global director of content integration for McCann Worldgroup.
During her employment with CP+B, Lori Senecal was able to obtain American Airlines as a client in October of 2015. American Airlines had previously used TM advertising for over 25 years. Danielle Aldrich took Lori Senecal’s position within CP+B wen Lori retired. Aldrich is also currently the president of CP+B West, which includes CP+B Boulder and CP+B Los Angeles. Aldrich also helped with acquiring Ameican Airlines and Hersheys.
Lori Senecal will be leaving CP+B at the end of 2017 to become the CEO and partner at Kirshenbaum Bond & Partners. This MDC partnered owned company will be renamed, after twenty two years in business, to Kirshenbaum Bond Senecal & Partners. She was selected for this parntership due to her extensive experience at major multinational ad agencies. Lori Senecal will be overseeing an agency that has $700 million in billings from clients such as BMW, Diageo and Panasonic. This agency has about 300 employees. She will be replacing Aaron Reitkopf at Kirshenbaum Bond and Partners. He is a twelve year veteran of the company. Aaron has been serving as the CEO for the past two years. Lori has a Bachelor in Commerce from McGill University. She studied Marketing and Finance.
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