If you’ve never heard of Doe Deere, you’re in for a real treat. This woman single-handedly changed the face of cosmetics back in 2008 when she added a pop of color into the industry. Born in Russia, Doe moved here when she was just seventeen, but immediately had big plans. At first, she wanted to purse a musician career, but decided her true calling was cosmetics. She would even sell hand created temporary tattoos in the streets of New York City, where she resided for many years, so her entrepreneurial drive was always there. When she started brainstorming, the ideas came pouring out and soon enough, the world would be introduced to the awesomely popular company, Lime Crime.
In a recent article, she talked about her drive for success and how she always knew she would find it herself. She started experimenting in color in 2008, at a time, where cosmetics was really big into all natural colors. Doe found it boring, as her passion for color has always been huge, so she knew she would have to do something about it herself if she wanted to wear bolder, brighter colors.
After experimenting, she had a small collection of a few different products. Bold lipstick and eye colors are her specialty! She started her own side business through eBay, which instantly became a huge hit.
Doe is a strong, independent woman who knew how to use her passion to find her a career. When the industry lacked color, she brought it to us, and now everyone can enjoy her bursts of bold color and use it for their own self expression. Doe is a firm believer in expressing yourself through cosmetics, and thinks it’s important for women to experiment with. There are not enough words to describe the type of person that Doe is. She prides herself on running a respectable company and tests products herself. She is much involved with the process of cosmetic creation and uses the inspiration she gets from her fans and followers, or “unicorns” to come up with new ideas for Lime Crime.
Discovering Lime Crime is a true gift. Seeing all the color is inspiration in itself and what she has brought to the makeup industry is admirable. It’s nice to see a role model inspire others to be themselves and express themselves freely. If you haven’t seen the excitement that is Lime Crime, don’t waste another second.