What Young Millennial Women Want
Evolution of Smooth was considered a risk when it first appeared on the market. People simply did not believe it was a smart decision to target young women exclusively with a lip balm product. EOS lip balm proved them wrong and the brand now generates hundreds of millions of dollars. Compared to its competitors such as Chapstick EOS is destroying everything (https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick) we once thought we knew about lip balm. Apparently, it’s a product used primarily by women and they apparently buy enough of it to make EOS a top brand.
What Evolution Of Smooth Gives Them
Evolution of Smooth differs from so many other brands because it uses all natural ingredients and it is one of the first brands to focus primarily on social media to market itself. There is a place for this and it seems they were able to find it. Evolution of Smooth is everywhere on Facebook, Instagram and on Twitter. When you have that much social media exposure it’s easy to take over the market. Meanwhile, the other lip balm brands simply haven’t had the same focus on trying to cater to youth. Evolution of Smooth is alone in this area.