Doe Deere doesn’t fit into the stereotype. The Chief Executive Officer for most cosmetic brands are figure heads that are seldom seen. They don’t have sparkling personalities. They have degrees in business, and they have no true experience in connecting with people, especially not through social media. For Doe Deere to enter into this world of the stern and business manner of a CEO and do something totally unexpected is what would catapult her to success. She has made a lot of people see that there is a reason to consider Lime Crime. Doe Deere has made people see that she is different and that they should come and check out her brand if they dare to be different too.
It is never hard for people to figure out what Doe Deere is about. After all, she is the CEO that wears her heart – and makeup shades – on her sleeves. She doesn’t have any problem expressing what she is passionate about, and all of this comes out in a very unique way.
Doe Deere was born in Russia. She grew up there, but she moved to New York as a teenager. Currently she is in Los Angeles. All of her time spent between the east and west coasts have given her some unique ideas on how she could promote the Lime Crime brand. The thing that she has appeared to spend the most time doing is building her audience. It is obvious that she has worked hard to gain a huge following. She is the lightning rod for controversy that always stays wired in with fans through Instagram. More a million people are following her here so that makes it easy for her for keep her audience informed of her new shades of lipstick.
It’s valuable to have someone like Doe Deere in place because she is giving people a ride on the wild side. Every industry needs a dark horse, a rebel that goes against the grain. That is what Doe Deere represents. She is the type of person that doesn’t hold back. Doe Deere is a free bird that expresses herself through her cosmetics.