Doe Deere doesn’t fit into the stereotype. The Chief Executive Officer for most cosmetic brands are figure heads that are seldom seen. They don’t have sparkling personalities. They have degrees in business, and they have no true experience in connecting with people, especially not through social media. For Doe Deere to enter into this world of the stern and business manner of a CEO and do something totally unexpected is what would catapult her to success. She has made a lot of people see that there is a reason to consider Lime Crime. Doe Deere has made people see that she is different and that they should come and check out her brand if they dare to be different too.
It is never hard for people to figure out what Doe Deere is about. After all, she is the CEO that wears her heart – and makeup shades – on her sleeves. She doesn’t have any problem expressing what she is passionate about, and all of this comes out in a very unique way.
Doe Deere was born in Russia. She grew up there, but she moved to New York as a teenager. Currently she is in Los Angeles. All of her time spent between the east and west coasts have given her some unique ideas on how she could promote the Lime Crime brand. The thing that she has appeared to spend the most time doing is building her audience. It is obvious that she has worked hard to gain a huge following. She is the lightning rod for controversy that always stays wired in with fans through Instagram. More a million people are following her here so that makes it easy for her for keep her audience informed of her new shades of lipstick.
It’s valuable to have someone like Doe Deere in place because she is giving people a ride on the wild side. Every industry needs a dark horse, a rebel that goes against the grain. That is what Doe Deere represents. She is the type of person that doesn’t hold back. Doe Deere is a free bird that expresses herself through her cosmetics.
There are a ton of investors out there that have become venture capitalists. Few people, however, have become as successful as someone like Malini Saba. I think that she is one of the most interesting people in the world of venture capitalism, and her record shows that she is all about business.
In most cases, the venture capitalist has been in a position where they will not really become their own business owner. They will have a hand in funding new startup businesses, but few people have the ability to actually move into a position of leadership. This is what Malini Saba has done. She started a business after spending so much time with funding other businesses. Saba got her hands involved in the early companies like eBay. She funded some of these startups, and this was a pathway to riches. She would eventually find her way and start her own company called Saban.
I have seen what Malini Saba has been able to do. She is the type of person that has been around long enough to build a career and give back. This is interesting because it shows that she has the ability to thrive in the industry and still provide people with the access to healthcare. Saba has become the person that can give back with her non-profit organization. Malini is the person that has access to a lot of different avenues. She is in the finance industry, and she is not afraid to take risks. That is something that I love about her. Her financial investment firm has helped people build portfolios, and she has become a strong risk taker that is willing to take the plunge with the investments that others may not have considered before.
There are a lot of people to look at in the business industry, but I think that women should look at the path that has been blazed by Malini Saba. She is the type of person that is able to market herself, and she also has the ability to sort out companies that can be profitable. This takes skill. She has spent years checking out other new companies and making decisions based on the presentations that have been done.
Consumers that are interested in cosmetics have something to look forward to when they start checking out what Lime Crime offers. This is a different brand of cosmetics that sheds light on a completely different brand of lipstick that is one the market today. Doe Deere is the leader that has shown people that there is a lot more to cosmetics than the Cover Girl and Revlon brands. She is building up a lot of interest for her company because she knows how to get people to talk about her unique brand of cosmetics.
Right now the hot new sparkling Diamond Crushers lipstick is getting all types of buzz on social media. This is one of the most thrilling shades that she has ever given fans access to. It is truly one of the most exciting new brands out there, and Doe Deere is the one that is orchestrating all of this innovative makeup. There are some Diamond Crusher fluke and bundles products available for people that are interested in trying this makeup. People can buy it on the website right now, but it was originally posted on Doe Deere’s social media page before it hit the website. She was able to give people an inside track on what was coming before it became available for sale.
She doesn’t have any interest in the world of print advertising. She is a young CEO that knows that the crowd of millennials is waiting for her online. That is where she takes her marketing to fans of her brand. This is something that she has done from the very start, and she continues to get even bigger as she moves up in her career. That is how she has managed to provide her fans with so many updates on her brand without getting burdened down with costly marketing.
It has become very interesting to see how Doe Deere has managed to build her business in such a short amount of time. It has been easier for her to penetrate the industry because she did not conform to any standards. She was able to present herself to the world through her fashion and cosmetics, and the world has responded to all that she has been doing. Her presence has been felt.
If you’ve never heard of Doe Deere, you’re in for a real treat. This woman single-handedly changed the face of cosmetics back in 2008 when she added a pop of color into the industry. Born in Russia, Doe moved here when she was just seventeen, but immediately had big plans. At first, she wanted to purse a musician career, but decided her true calling was cosmetics. She would even sell hand created temporary tattoos in the streets of New York City, where she resided for many years, so her entrepreneurial drive was always there. When she started brainstorming, the ideas came pouring out and soon enough, the world would be introduced to the awesomely popular company, Lime Crime.
In a recent article, she talked about her drive for success and how she always knew she would find it herself. She started experimenting in color in 2008, at a time, where cosmetics was really big into all natural colors. Doe found it boring, as her passion for color has always been huge, so she knew she would have to do something about it herself if she wanted to wear bolder, brighter colors.
After experimenting, she had a small collection of a few different products. Bold lipstick and eye colors are her specialty! She started her own side business through eBay, which instantly became a huge hit.
Doe is a strong, independent woman who knew how to use her passion to find her a career. When the industry lacked color, she brought it to us, and now everyone can enjoy her bursts of bold color and use it for their own self expression. Doe is a firm believer in expressing yourself through cosmetics, and thinks it’s important for women to experiment with. There are not enough words to describe the type of person that Doe is. She prides herself on running a respectable company and tests products herself. She is much involved with the process of cosmetic creation and uses the inspiration she gets from her fans and followers, or “unicorns” to come up with new ideas for Lime Crime.
Discovering Lime Crime is a true gift. Seeing all the color is inspiration in itself and what she has brought to the makeup industry is admirable. It’s nice to see a role model inspire others to be themselves and express themselves freely. If you haven’t seen the excitement that is Lime Crime, don’t waste another second.
The best part about Malini Saba that inspired me the most is her dedication to her family. In spite her busy schedule and hectic work, she still manages to find time to take care of her child. In fact, her commitment to her family is so focused that she doesn’t have any babysitters or nannies to do the chores for her daughter. Malini wakes up early in the morning to take her daughter to school, and she picks her up from school at 3 pm. It inspires me to realize that Saba personally attends to the every need of her kid despite her tight work schedule. It is rare to see a working mom solely taking care of her child without the help of a nanny, and still doing well in her career or business.
Malini as a business person
Starting from the scratch was not a walk in the park for Malini. However, she has reached great heights and is currently the Chairman of Saban. Saban is a company invests in many sectors even in foreign countries such as real estate in India and Australia, Gas and Oil properties in China and technology enterprises in the Unites States of America.
Malini Saba started Stree with the support of Jordan’s Queen Noor and the former President of the US, Bill Clinton. Stree is a non-profit organization that was started to help and pave a better way for at-risk and low-income children and women. She further donated $1 million to initiate a Heart Research Centre in Mountain View for South Asians. You can know more about Malini Saba’s contribution to the society by visiting her website here.