The primary goal of many investors is to accumulate large profits and make in the list of the most prestigious business people in the world. It may surprise you to know that Roberto Santiago is among the most named Brazilian entrepreneurs even though his motive for beginning the business was far from the usual goals.
Roberto Santiago is now 58 years old. He was born and brought up in Joao Pessoa. As he was growing up, he realized that most of his people lived dull lives due to lack of recreational facilities. Those who made an effort to have a little fun had to travel to distant places to access the luxury joints. Something needed to be done, and somehow, Santiago felt this was his call.
To begin with, he had to acquire education to gain the knowledge on how to go about it. He first went and studied Finance at the Pio-X-Marist College. He felt the need to upgrade his education and signed up with the University of Joao Pessoa, where he graduated with a Bachelor Degree in Business Administration.
Having completed school; it was time to put into practice what he had learned in school. Meanwhile, he was slowly gaining popularity through his blogging activities. He got his first job at Café Santa Rosa. Well, this wasn’t exactly the kind of job he was hoping for, but he describes it as his foundation of greatness. In Café Santa Rosa, he learned the importance of money and saving.
It wasn’t long before Roberto Santiago quit the job and began his venture. He began a cartonnage company, where he manufactured cardboards using cartons. Eventually, the business expanded and was now competing with prestigious home décor companies in Brazil.
Despite this success, Roberto Santiago had another goal that he had to accomplish. He, therefore, used the profit he had gained to buy the land on which he built the Roberto Santiago Manaira Mall. Santiago had a strategic plan because by 1989; he launched the mall.
This was the end of the many problems the people of Joao Pessoa had experienced in the past years. The mall had entertainment premises and all the facilities that one needs for survival.
In 2009, he further surprised the occupants by launching the Domus Hall. The Domus Hall has special features that make it the best place to watch concerts, 3D movies and hold personal occasions.
Roberto Santiago’s aim has been fully achieved through the mall. Today, the residents of Joao Pessoa shop under one roof and their social life has been fully revolutionized.
We can only hope that other entrepreneurs will base their projects on improving the welfare of their vicinities before investing in other areas.