Roc Nation, the music service company founded by Jay Brown and Shawn “Jay-Z” Carter has itself another hit with the Roc Nation and TIDAL COO Desiree Perez.A skilled negotiator, Desiree Perez has been involved in the music industry as a manager and producer, for more than 20 years. Known to be an unrelenting deal maker, Desiree Perez has been involved in the heart of discussions surrounding the Roc Nation artists and havelead to some of the biggest deals. Desiree Perez latest negotiations between Sprint and TIDAL however created an exchange worthy of envy and one that will have long lasting implications within the music streaming industry.
The talks between Sprint and TIDAL resulted in a 200 million dollar investment by Sprint, giving Spring an approximate one third ownership interest in TIDAL. Securing this deal gave an additional mobile platform for music streaming services, widening TIDAL’s base and exposure.The deal between TIDAL and Sprint created a unique opportunity during the release of Jay-Z’s latest album 4:44. Sprint, by sponsoring a free download of the album, helped launch the popularity of the new album and caused it to go platinum before its release.
As brainchild of Desiree Perez this collaboration between Spring and TIDAL has caused significant ripples within the music industry and demonstrated the strength of the TIDAL streaming service with the success of the album’s release.A forward thinking advocate of the artists she has worked Billboard.com recently named Desiree Perez as one of the most powerful executives in the music industry today. With the skills she displayed in the Sprint / TIDAL negotiations, it is easy to see how Desiree Perez has earned that honor.